Our story: A commitment,to quality & growth
At Richland Brands, we value simplicity and reliability
Since 2007, Richland Brands has been dedicated to supporting Australian retailers with exceptional products and service.
As one of the fastest-growing companies in our sector, we’ve achieved an impressive 400% growth in just four years—expanding our reach across the country.
With a team spanning most States and Territories, our ownership group brings together Australian and Singapore-based expertise, ensuring a strong foundation built on experience and industry insight.
At Richland Brands, we value simplicity and reliability—offering retailers a seamless experience backed by a commitment to quality and trusted service.
The Richland Team
Our team embodies professionalism, passion, and service. With deep industry experience and local market expertise, we understand retailer needs—helping your business thrive.
James Murray
As Chief Executive Officer, James leads Richland Brands with passion and pride. With extensive experience in the tobacco industry across Australia and internationally, he brings a global perspective to navigating an everevolving landscape.
Trading with Us
Quality Standards
We focus on delivering consistency & quality that meets industry regulations and exceed expectations.
Communication
Clear, responsive, and honest communication—keeping you informed every step of the way.
Diverse Portfolio
Offering a curated range of products to meet the evolving needs of your business.
Efficient Service
Reliable support and fast solutions to keep your operations running smoothly.
Corporate Responsibility
Even with some of the highest excise rates (tax) in the world, our Corporate Vision remains to offer the best value, legal tobacco products in the Australian market.
Richland Brands does not condone the sale of tobacco products to people under the age of 18 and is totally against the import and sale of illicit and counterfeit products within Australia.